In my ongoing quest to stop sleeping (and also to overcome bronchitis), Marty and I watched a Morgan Spurlock documentary, The Greatest Movie Ever Sold. For those of you who haven’t had the privilege of watching the most random movies that Netflix has to offer, this film followed Spurlock on a quest to obtain corporate sponsors for his latest movie, which just so happened to be a film about product placement and securing sponsorship for a movie. Go figure!
Many companies signed on as sponsors for the film, but each company served Spurlock with a lengthy list of specific conditions that had to be met before they would agree to back the movie. For example, only the title sponsor’s beverage could be consumed on film. A scene with Spurlock enjoying another sponsor’s frozen pizza had to be included in the movie. He had to conduct on-camera interviews while being seated in the premises of other sponsors, etc., etc.. What started as an awesome-sounding way to have his movie paid for became a logistically challenging nightmare. Was it possible for Spurlock to please every signed-on corporation but still maintain a shred of creative direction in the film, not to mention his personal integrity and dignity overall?
As if I’d ever tell.
Since I often excel at Missing the Point, when we started watching this movie, I immediately compiled a mental list of all the companies I wouldn’t mind shilling for in exchange for a tiny piece of my soul. Fluevog Shoes was an obvious first choice, followed closely by Zenka eyewear and then a handful of local stores here in Victoria (Smoking Lily for killer women’s clothes and Cafe Bliss for the best restaurant salad known to humankind.) Finding myself on a roll, I figured I could also be the unexpected spokeswoman for WordPress (Me and my underdog blog!), and I’d happily be the face of a thrift store in exchange for new-to-me outfits. Heck, I’d even pour my heart into promoting Mason Jars (which I love!) or organic lemons, although I’m not sure a jar contract would be the hippest or most lucrative sponsorship opportunity available in the world. (That said, the Mason Jar contract might be the coolest and most lucrative sponsorship opportunity available to me. Wayne Gretzky, I am not. But while we’re on a Wayne Tangent, I happened to spot him on a package of green tea at the grocery store recently. Schlepping for Mason Jars would be on par with posing for a box of green tea, methinks. But would I be offered as much money as Wayne? Highly doubtful.)
(I suppose I should clarify at this point that I do not receive anything from any of these companies, unless an enzymatic pick-me-up from a lemon every morning counts as sponsorship. Last time I checked, it didn’t. I do not receive monetary or in-kind payment from any of the above-mentioned companies, but if they were interested in owning a little piece of my soul moving forward, I just might oblige!
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*Note to companies that might be interested in sponsoring me in the future– please do not continue reading this post. Your time on this post is officially done. Thanks! For non-corporate readers, feel free to continue reading below.
The fact is, for most companies and products, I would probably make a terrible spokesperson. (Yes, I’m one of those people who prefers potential sponsorship contracts to line up with my pesky set of core values.) If I were a professional athlete– I know it’s a stretch but stay with me on this one– I wouldn’t feel right being the face of a fast food restaurant or a sugary breakfast cereal. If I were a high-powered celebrity– again, bear with me– I certainly wouldn’t be the one with a milk mustache in the magazine ads. (Squeezing a lemon, though? Sure thing! Call me, organic citrus industry!) I know that junk food is where most/all of the sponsorship money is, but who’s to say that an obscure French eyeglasses company wouldn’t want a little schlepping? And maybe the Mason Jar industry could use a little boosting with the under-75 crowd?
I’m really good at saying nice things about the people, products, and companies I believe in, but maybe it’s just because it’s way easier to be passionate about something when you’re telling the truth. (Case in point: during our crazy summers at the Harbour, people tell me every day that I’m a great spokesperson for our art business. Um, you think? Not to take away from the actual artwork, but saying nice things about my husband is a real no-brainer, people.) Would accepting money or gifts from companies to say those same nice things about them compromise my values or dilute my personal integrity? I wouldn’t know from personal experience, but it seems like the line between making a go at life via legitimate sponsors and plain old selling out is a very fine one.
What say you, readers?
Is there a product or company you’d gladly slap your face, signature, or tiny piece of your soul on?
Is sponsorship ever a good thing?
Do you think the Mason Jar people will call me?















